Ever thought about how to translate your name or that of your company into Chinese? I went through this experience myself, and I can ensure you that this is quite a tricky thing (which I not yet have resolved satisfyingly).
You have to make sure the meaning and sound of every Chinese character or ideograph – a name with a negative meaning could really turn into a disadvantage!
Let me share some very useful information on that topic: Does your company or brand have the right Chinese name? by Janet Hau Ling Mo, co-founder of Zentron, provides some very valuable insight and shows how big companies such as McDonald´s, Ikea or Microsoft solved that problem.
July 12, 2025 at 06:03
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March 7, 2025 at 11:43
Its like you read my mind! You appear to know so much about this,
like you wrote the book in it or something. I think that you
could do with a few pics to drive the message home a bit, but other than that, this
is excellent blog. A fantastic read. I will
definitely be back.